Under Apple's Sheets

Curious as to how on earth Apple managed to keep so much about the iPhone so dang secret? Fortune's got the scoop:

Apple, legendary for the ferocity with which it safeguards new product announcements, had extraordinary challenges in keeping the iPhone under wraps for 30 months. Besides involving Cingular, Google and Yahoo, not to mention the unnamed Asian manufacturer, the project touched nearly every department within Apple itself, Jobs said, more so than in any previous Apple creation.

It's worth a read...