He's been interviewed elsewhere, but is always worth a read. Jon Hodgman, PC from the recent spate of Mac ads, took some time to talk to Engadget. For once, Engadget was on the receiving end of all the snark.

The villain of any story is often the most compelling character. Justin, who is brilliantly funny, of course must play the hero, and the Luke Skywalkers of the world always catch a certain amount of flack. It's unfair, but inevitable, and I don't think it has caused people to buy more PCs anymore than it caused people to root for the empire over the Jedi. The Jedi still are the best. And they don't get viruses.

See here for the full, if not very long, story.